Why is this album being released in 2012?
There have been wrong predictions that the world will
come to an end on 21/12/2012. The aura of an apocalypse looms over our heads weathering our spirits. But why should we wait for a disaster to unite us. I look around me and I see scope for love, joy and most importantly hope. The thought of mortality teaches me humility. It eases the decisions I make every day. So this isn’t an end-of-the-world song, but a song of hope!

What is the idea behind the video?
The music video conveys a metaphorical parallel.
Everyone smiles at a toddler… of any race or creed. Most of us want to play with them, given a chance. If we adapt a childlike mind, keeping aside our skepticism, we could deal with things more lightly and bring joy to one and all.

Why is there an Indian Flag in the video?
My first aim is to get Indians to aspire towards excellence on a global platform. The idea of the video is to begin with borders and lose them in the end.

Why make a solo music album now?
I have wanted to do something like this for ages. The idea for this album came to me two years ago. They say the music industry is finished due to piracy. This is true in one sense. But I have faith in the power of music. Art is like water. It takes the shape of the container. So here I am. Soaking in all that is around me, giving the world my contribution. Sony Music magnanimously agreed to distribute this project. But for me, this is a shot in the dark. A personal compilation of my ideas and if you like this, I am humbled. Thank you for your support.

- A.R.Rahman